Mastering MailChimp

MailChimp is awesome email marketing software. But it's not awesome if you don't know how to use it. This course will take you through the features of MailChimp in detail and show you how to use them properly, so you and MailChimp can be awesome together.

Subjects we will cover include:

  • Email Marketing and MailChimp
  • Creating, managing and growing your MailChimp Lists
  • Strategies to avoid account suspension
  • Integrating MailChimp with your website
  • Designing effective Campaigns
  • Email subject line optimisation
  • List segmentation and targeting strategies
  • Creating and customising Templates that convert
  • Use Landing Pages for specific campaign goals
  • Deploy A/B Testing to optimise your campaigns
  • Learn and improve with reporting and analytics
  • MailChimp and Ecommerce
  • MailChimp and Marketing Automation
  • Using MailChimp for Google AdWords, Facebook and Instagram
  • Overview of MailChimp Pro

More details about the course can be found after the registration section below.

We're pleased to announce that we are partnering with the Tauranga Chamber of Commerce to deliver this course. The next scheduled date for this course is Wednesday February 13, 2019. You can book directly via the Chamber here

About this course

Who is it for?
  • Small business owners wanting to use MailChimp to grow their business
  • Anyone in a marketing role who needs to use MailChimp on a day-to-day basis
  • People seeking work in the digital marketing industry and need the skills to get them there
Level: Introduction/Intermediate
Pre-requisites
  • You should have a MailChimp account and some experience of using MailChimp to send campaigns
  • An understanding of marketing and market segmentation
  • A basic understanding of using Microsoft Excel to generate lists of data
What you'll learn:

At the end of this course you will have a detailed understanding of MailChimp and its features (excluding MailChimp Pro, which will be discussed but is not covered in detail in this course).

Venue: Tauranga Chamber of Commerce
Course Duration and Timing:

The course will start at 9am and will finish at 4:00pm. There will be a short break at around 10:30am and 2:15pm, with a longer break for lunch at 12pm. Lunch will be provided.

The venue will be open from 8:45am for registration. There is plenty parking available. Coffee and tea will be available on arrival.

What you should bring:

You should bring a device that is capable of accessing the internet. Parts of the course will involve practical exercises where you will be required to access your MailChimp account. We recommend that you bring a laptop if possible, although a tablet will also suffice. Please advise us if you are unable to bring either.

Wifi will be available during the course. Notepaper and pens will be supplied.

Note that there is plenty of parking at the venue. We will supply you with a pass for your car on arrival, so you can park for longer than the 3 hour limit.