Google AdWords Fundamentals

Google AdWords is one of the easiest and most common ways for businesses to advertise online. AdWords allows you to create and manage your own advertising without having to deal with an advertising agency or broker. This course will teach you the fundamentals of AdWords so you can start to use it to advertise your own business online.

Subjects we will cover include:

  • Introduction to AdWords
  • Configuring your Google AdWords account
  • Understanding Campaign and Ad Group structure
  • Keyword Targeting and research
  • Language and Location Targeting
  • Display Targeting
  • Ad Formats
  • Ad Extensions
  • Bidding and Budgeting
  • Measuring and improving Ad and Site Quality
  • ROI and Conversion Tracking
  • Measurement and Optimisation
  • Performance, Profitability and Growth

We're pleased to announce that we are partnering with the Tauranga Chamber of Commerce to deliver this course. The next scheduled date is on June 14, 2018 at the Tauranga Chamber of Commerce in Chapel Street, Tauranga. Visit the Tauranga Chamber website for more information and to book onto this course.

About this course

Who is it for?
  • Anyone using AdWords to promote their business online
  • Business owners who want to understand how AdWords can help grown their business
  • Someone in a marketing team who has been assigned the task of managing AdWords campaigns
  • People preparing for one of the Google AdWords exams*
Level: Introduction/Intermediate
  • You should have a Google AdWords account for your business
  • Some understanding of how online advertising works
What you'll learn:

At the end of  this course you will have a solid understanding of how Google AdWords works, and how to use to create search and display advertisements for your business. You will be able to review your existing campaigns and advertisements and improve their effectiveness. You will also be able to design and measure new campaigns that will provide a positive return on investment for your business.

* This course will help you prepare for the Google AdWords exams but is not designed as an exam prep course and it will not provide you with sufficient information on its own to pass any of the Google AdWords exams.

Venue: Tauranga Chamber of Commerce
Course Duration and Timing:

The course will start at 9am and will finish at 4:30pm. There will be a short break at around 10:30am and 2:15pm, with a longer break for lunch at 12pm. Lunch will be provided.

The venue will be open from 8:45am for registration. Coffee and a light continental breakfast will be available.

What you should bring:

You should bring a device that is capable of accessing the internet. Parts of the course will involve practical exercises where you will be required to access your Google AdWords account. We recommend that you bring a laptop if possible, although a tablet will also suffice. Please advise us if you are unable to bring either.

Wifi will be available during the course. Notepaper and pens will be supplied.

Note that there is plenty of parking at the venue. We will supply you with a pass for your car on arrival, so you can park for longer than the 3 hour limit.