These days it seems that most businesses with a website have had a call or visit out of the blue from someone offering to "get your website to the top of the front page on Google".
These people are selling Google AdWords, a method of online advertising where your ads are shown to people who are likely to be interested in them. When someone clicks your ad, they are taken to your website - and you pay for the click, hence the name Pay Per Click advertising. The cost of the click depends on how competitive your industry is, and can range from 50c up to $50 - per click. The agency will also charge you a management fee for creating and administering your online advertising campaign.
The problem is that most of these agencies are only interested in the management fee they can charge you. They'll show you all sorts of metrics to prove what a good job they're doing - but they won't talk about what really matters - how many leads or sales were generated by those ads.
We don't work that way. In fact, we often discourage customers from using Google AdWords, because we know that it will be a waste of money for them.
On the other hand, if you are able to put a value on leads or sales from your website, PPC advertising can be like printing money, provided you have tools in place for measuring the amount of traffic generated by PPC advertising, and the number of leads that are generated from those visits. We can help you put those tools in place, so that we we do run Google AdWords campaigns for you, we are both able to assess how effective they are at driving traffic to your website.