Email marketing is a simple way of driving traffic to your website:
- Create or obtain a database or prospects (being careful not to break any privacy laws)
- Write and send an email to the people in that database (or a segment of people within the database), making sure to include links to various pages on your website.
- Track the visits to your website from those people who clicked those links.
- Send more emails to people based on the links that they clicked.
The best thing about email marketing is that the conversion rate of people from email marketing tends to be higher than from any other o