Digital Marketing Blog

Blogging is an important part of the content marketing strategy for any business website. A well-written blog that is updated regularly with relevant content is the best way for you to establish an online advantage over your competitors. It also helps your website rank better in Google.

Your blog should establish your credibility by demonstrating your experience and your knowledge in your field of expertise. We tell all of our customers they should have a blog because it brings in traffic that they simply won't get with the regular "marketing" content on their website. In some cases we even write their blog for them.

So, here is our blog. Our experience is that it does all of the things mentioned in the previous paragraph. Our blog gets more traffic than the rest of the pages on our website combined. So call us if you need help getting your blog off the ground, or want to supercharge an existing blog.

WordPress 5.0 is here. What does it mean for you?

It's been talked about for over a year, but WordPress 5 has finally been released. What will it mean for your WordPress website? A lot. Learn more here.

How to create rural shipping rules in WooCommerce based on NZ postcodes

WooCommerce is a great platform for ecommerce (and the best one to use if you have WordPress) but calculating the cost of shipping for New Zealand delivery can be a pain in the neck, particularly if you have to charge extra for rural delivery.

Three Things You're Probably Doing Wrong in MailChimp

MailChimp is a hugely popular email marketing platform, and for good reason. It's easy to use, and is free if your list is under 2000 subscribers. Yet a lot of people aren't using it effectively. Here are three things you might be doing wrong.

Planning an ecommerce website - Product and Product Catalogue Considerations

Careful planning of an ecommerce website is critical to its success, and your product catalog decisions are at the heart of that process. These are the product questions we ask when planning a new ecommerce website with our customers.

Why an ecommerce solution is more than just a shopping cart

The days of standalone shopping cart products like Magento and Prestashop are over. To build a successful online store for the long term, you need an ecommerce platform that is integrated with a content management system. This article explains why.

Three easy ways to increase your website traffic

It can be surprisingly easy to achieve better results from your website if you follow the three steps we cover in this post. If you start with these basics then you'll be making a huge step in the right direction.

10 reasons why Drupal + Drupal Commerce is the best solution for an integrated ecommerce platform

Drupal Commerce is built from the ground up to integrate with Drupal, which makes it hard to beat when compared to dedicated ecommerce platforms such as Magento or Prestashop. Here are ten reasons why you should choose Drupal Commerce for your new ecommerce project.

Increase your online sales with abandoned cart remarketing

Abandoned Cart Remarketing could increase sales through your ecommerce website by up to 30%. So why aren't you doing it yet? This post explains what abandoned cart remarketing is, how it works, and how to optimise it.

Why your business website needs a blog

Most business owners look at me sideways when I tell them their website should include a blog. But a business blog on which you regularly post relevant information and advice for potential customers can have an incredible impact on the results that your website generates. This blog post tells you how and why blogging will make your business more successful.

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